About Lucid

A modern practice, built around a phone call.

Lucid CPA is a virtual accounting and tax firm based in the Twin Cities & River Falls area, serving clients across the country. We were founded on a simple idea: the difference between a great CPA and a forgettable one is communication.

Meet Trent

An entrepreneur who became a CPA — not the other way around.

I've always had an entrepreneurial spirit — it runs in my family. I grew up watching my dad run a small business, and I learned early what it means to take ownership, work hard, take risks, and build something meaningful.

That shaped why I started Lucid CPA — to bring clarity, confidence, and ease to the people who make things happen. In a profession that too often feels reactive, I take a proactive approach.

My goal is simple: help you understand your numbers, reduce uncertainty, and move forward with confidence.

Licensed CPAQuickBooks ProAdvisor7+ years experience
Trent Romens, founder of Lucid CPA
What we believe

Four ideas that shape the work.

Proactive over reactive

A great tax plan happens in October, not April. We work the calendar — not just the deadline.

Don't be a stranger

Communication is the actual product. The more we talk, the better your strategy gets — that's not a feature, it's the whole job.

Modern tools, human hands

Cloud-first software and a secure portal — paired with a CPA who picks up the phone and remembers your name.

Tailored, never templated

Your business is specific. Your tax plan should be too. We build engagements one at a time, around what you actually need.

How it works

Three steps. One clean handshake.

No 12-step sales funnel. No mystery-priced engagement letter at the end. Here's exactly how we start.

01

Discovery call

A 25-minute conversation to learn your goals, business, and financial situation — and see if we're the right fit.

02

Plan & investment

You get a clear scope of recommended services and exactly what working together will cost. No mystery bills.

03

Onboarding & ongoing

We get your books, portal, and plan in place — then partner with you year-round on tax, strategy, and the hard calls.

From Google reviews

Quietly, for years — people keep recommending us.

5.0
Google rating

Trent has been a great partner over the years as I've been building my financial planning practice. Not only for me personally, but also with clients when they need a new CPA or have a complicated situation like buying or selling investments, such as rental properties or a concentrated stock sale. He's always great about providing options so myself and my clients can make informed decisions. Trent is also proactive with tax planning and analysis — that can be hard to find, but is extremely valuable especially when it comes to complex situations.

DS
Derek Strong

We have been working with Trent for about 5 years. He has been an invaluable part of growing our small business. He's dependable and always takes the time to explain things clearly so we understand our finances better. His guidance has helped us make smarter business decisions and stay organized year-round. We highly recommend him to anyone looking for a knowledgeable and easy-to-work-with professional.

TG
The Garage Bikes + Brews

Trent is fantastic to work with! He's knowledgeable, professional and always quick to respond to questions. His bookkeeping and tax services make the whole process smooth and stress-free. Highly recommend for anyone looking for reliable and efficient financial support.

WC
Waystone Coffee

Trent is great to work with! He has always been responsive and patient with my financial and accounting questions, both personally and professionally. He takes the time to listen to what I am asking or wanting to do, helps keep me on the right track, and is someone who operates with integrity.

TO
Twelve Oaks Center for Healing

Trent has been a godsend for tax prep and planning for my family. He is thoughtful and thorough and answers any question we have in a way that actually makes sense. Will be coming back for years to come. Could not recommend him more!

HK
Hannah Kane

I would highly recommend Trent for anyone that is looking for a CPA. Trent is very knowledgeable with his work and always provides helpful strategies and suggestions. Best of all, he can explain these things in terms non-CPAs can actually understand!

NT
Nick Talmo

I would highly recommend Trent for your taxes! This year I had him prepare mine and he was professional, organized, thorough and took the time to explain everything. His tax advice and planning recommendations were incredibly helpful. He truly cares — which I always appreciate!

PH
Paige Hendrickson

Working with Trent Romens, CPA was fantastic. He made the whole tax process simple and stress-free. He was quick, thorough, and gave me great advice for the year ahead. I trust him 100% with my financial planning.

SK
Sam Kaiser

Lucid CPA has been amazing to work with! Not only is the work top notch, working with them is always a pleasure. Trent is the kind of CPA you want on your team. He is knowledgeable, reliable, and great at breaking things down.

MW
Matthew Weis

Trent has been a great partner over the years as I've been building my financial planning practice. Not only for me personally, but also with clients when they need a new CPA or have a complicated situation like buying or selling investments, such as rental properties or a concentrated stock sale. He's always great about providing options so myself and my clients can make informed decisions. Trent is also proactive with tax planning and analysis — that can be hard to find, but is extremely valuable especially when it comes to complex situations.

DS
Derek Strong

We have been working with Trent for about 5 years. He has been an invaluable part of growing our small business. He's dependable and always takes the time to explain things clearly so we understand our finances better. His guidance has helped us make smarter business decisions and stay organized year-round. We highly recommend him to anyone looking for a knowledgeable and easy-to-work-with professional.

TG
The Garage Bikes + Brews

Trent is fantastic to work with! He's knowledgeable, professional and always quick to respond to questions. His bookkeeping and tax services make the whole process smooth and stress-free. Highly recommend for anyone looking for reliable and efficient financial support.

WC
Waystone Coffee

Trent is great to work with! He has always been responsive and patient with my financial and accounting questions, both personally and professionally. He takes the time to listen to what I am asking or wanting to do, helps keep me on the right track, and is someone who operates with integrity.

TO
Twelve Oaks Center for Healing

Trent has been a godsend for tax prep and planning for my family. He is thoughtful and thorough and answers any question we have in a way that actually makes sense. Will be coming back for years to come. Could not recommend him more!

HK
Hannah Kane

I would highly recommend Trent for anyone that is looking for a CPA. Trent is very knowledgeable with his work and always provides helpful strategies and suggestions. Best of all, he can explain these things in terms non-CPAs can actually understand!

NT
Nick Talmo

I would highly recommend Trent for your taxes! This year I had him prepare mine and he was professional, organized, thorough and took the time to explain everything. His tax advice and planning recommendations were incredibly helpful. He truly cares — which I always appreciate!

PH
Paige Hendrickson

Working with Trent Romens, CPA was fantastic. He made the whole tax process simple and stress-free. He was quick, thorough, and gave me great advice for the year ahead. I trust him 100% with my financial planning.

SK
Sam Kaiser

Lucid CPA has been amazing to work with! Not only is the work top notch, working with them is always a pleasure. Trent is the kind of CPA you want on your team. He is knowledgeable, reliable, and great at breaking things down.

MW
Matthew Weis
Ready when you are

Let's see what your numbers are really telling you.

25 minutes, free, no sales pitch. You'll leave with a clear sense of whether we're the right fit — and a few ideas you can use either way.